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When you build website, it is all about the excellent experience of the users. There are several different factors that play a role in how people access the internet. The device (desktop, laptop, tab or a mobile) and the level of connection (3G, 4G, broadband, dial up or fiber optic) play a pivotal role in how the website responds to the users. However, these above-mentioned factors are at the users end. The most important factor at your end is your SEO plan. SEO level can be onsite or offsite. There are several other steps that you can take to optimize the website and build a high-performance website.
The process of optimizing is not a onetime process, it requires continuous testing, monitoring, tuning and maintenance. Let us dig into the broad process of four steps and then further small steps. By following these steps, you can get the website on top ranking on all search engines.
You need to analyze the meta set of keywords, code and visible text. You also need to analyze that how well these keywords are positioned for search engines. Then perform a competitive analysis by examining the content keywords and present rankings of search engine of competitive websites. This will determine an effective positioning strategy of search engine. You can begin the process by picking up the top five results in the Google listing. You can use the tools like Keywordspy.com and Semrush.com. Then perform initial keyword nomination. This is the development of the prioritized list of targeted search terms that are related to the market segment and customer base.
Perform keyword analysis after nomination, identify a targeted list of phrases and keywords. Review the competitive lists and other sources of industry. You can use the preliminary list to determine the number of recent search engine queries. This will also determine that how many websites are competing for one keyword. You also need to prioritize phrases, keywords, singulars, misspellings and singulars as well. Then, perform a baseline ranking assessment in order to understand where you stand now so that you assess the future rankings accurately.
You can start the process using a simple Excel sheet and then check every 30 to 45 days. The key indicator of progress in keywords will actually bring improvements in website traffic. You need to clarify and define the objectives so that you can measure the ROI from the programs that you want to implement. Begin with the top level but must drill the specific things that can bring improvement in sales, products and services.
You must create page titles that are keyword based to help establish the theme and direction for the keywords. Then create meta description tags that can influence the click throughs however they are not directly used for rankings.
Integrate the selected keywords into the website source code and also the existing content on designated pages. Apply a guideline of one to three phrases or keywords per page and also add more pages to complete the list. The inclusion must be natural and 100 to 300 words on a page are recommended.
Develop new sitemaps for Bing and Google so that search engines can easily index the website. Create both HTML and XML versions for the sitemaps. Also submit the websites to directories as it is a better and faster way to get links back to the website naturally. Submit the URL to the directories like Yahoo.
This is the most important step in website optimization. Analyze the rankings and web traffic of each search engine to determine the effectiveness of the steps you have implemented. This includes assessment of keyword performance. Also test the results of the changes you have made and keep the tracking the changes with a professional SEO tool.
Maintain the optimization process by adding and modifying the keywords and content of the website to continually improve the rankings of the search engine. Review the link strategy and also ensure that both outbound and inbound links are relevant to the business. The hosting company can help the installation of the blog that can provide the structure of content addition to your website.
Now let us focus on some structural changes that can help in website optimization that can improve web design, responsiveness of the website on mobile sites as well.
You must use the semantic structure in the HTML. Wherever possible use this structure if you have jumped to the HMTL5. With this you can start writing the elements sections, nay, headers and footers, and articles. This will also control the level of nesting.
Validate your website with W3C’s tools. This has several benefits. This can be used in combination with a professional SEO tool as a debugging device that can find invalid syntax, broken links and improves the general structure of the website. The most common validators are used for CSS.
Not all browsers cater to your site's needs. There are several things that can get problematic for certain browsers and you can also face several issues with cross browser compatibility. Some browsers also require a vendor prefix which is an excellent source for browser support for example, WebKit for Chrome and Safari.
Compress or minify the files to decrease the burden on the server. Compress all the CSS or JS files and remove unnecessary spaces between characters and comments. This step can really improve the speed of your website. This process can be done using an online compressor like YUI or simple CSS compressor.
The images are very important factor that cannot be overlooked. These are very intensive and play a vital role when it comes to accessibility and speed of the website for the user. Reduce the dimensions of the images to exactly what you need and this is basically the first step to optimize the images. Additional file size creates a burden and it is surplus to your requirements.
There are several graphic software tools that can effectively optimize the images. These include Adobe Photoshop and GIMP. You can also optimize the image by reducing the percentage quality of a jpeg so that the file size is reduced. You can also reduce the amount of colors within a png file to get the same effect. Try to use online optimizing tools like Smush.it by Yahoo! and jpeg Image Optimize. Such tools can remove the excessive data without affecting the visual quality of images.
If you are looking to improve the access time of your website then invest in Content Delivery Network (CDN). This will enhance your website. CDN allows the storing of external files on multiple servers based in close geographical positions or proximity. Get the subscriptions to CDN service and then optimize the images as well.
Responsive design is a practical solution for websites. Why? Well a responsive design makes your website accessible on whichever device your user has. Search engines also favor responsive design in the searches. You can test these designs on numerous sites and these can also help in optimizing your website for multiple browsers. Examples include sites like Browserstack and Browsershots give indication on the appearance of the website. Another site like "Am I Responsive?" renders the idea on the fact that how site is displayed on multiple devices.
Above mentioned steps are just a few steps that improve the performance of the website and do not forget to carry out more research for best practice. As optimization might looks good on paper however it doesn’t always work out for the user. You need to invest some additional time into this area. You can get guidelines from resources like Google Page Speed and Yahoo!guidelines.